Real sites · Irish SMBs
Each demo starts from the same token system and component library, then diverges with a client theme, a hand-picked icon set, and only the components the site actually needs. The build pipeline tree-shakes components.css per client — unused blocks never ship.
Máire runs a family florist in Waterford. Orders arrive by Facebook message and phone — she regularly overpromises on delivery zones she can't reach, and her old WordPress site hasn't been touched in years.
The demo shows an order form with delivery zone selection, a floral arrangements gallery, and a GDPR-friendly consent banner that gates the embedded map until the visitor opts in.
"If I could just stop taking orders I can't fulfil, I'd sleep better at night."
Seán runs a traditional barbershop in Dublin 8 with no website — bookings come in via WhatsApp, weekends get chaotic, and double-bookings are a weekly problem. He's not tech-savvy but wants to look professional.
The demo shows a price list, an appointment booking form, and a walk-in availability indicator. The dark, high-contrast theme — charcoal and burnt orange — reflects the no-nonsense craft barbershop aesthetic.
"I just need something that works on my phone and stops me from double-booking myself."
Cathal coaches Hyrox training in Cork. His stale Wix site can't handle the surge of enquiries he gets after a local race weekend — leads go cold by Monday because there's no way to capture them immediately.
The demo shows a high-intent enquiry form that captures goal and experience level for triage, a €99 trial-block payment link, and a granular marketing-consent checkbox — separate and unticked, as GDPR requires.
"The lead's worth most on Saturday morning. By Monday it's gone."
Aoife teaches yoga in Galway — drop-in classes, 6-week courses, and two retreats a year. Bookings arrive as Instagram DMs and WhatsApps; she loses track, double-books the studio, and spends hours chasing retreat deposits.
The demo shows a class schedule with a booking enquiry form, a retreat deposit pay link, and a consent step for health intake notes — explicit and required, given the sensitivity of the data she collects.
"If someone has to message me to book, half of them never do."
Niamh runs a modern nail bar in Ranelagh. Clients book via Instagram DM — she's fully booked most weeks but turning away regulars because there's no way to take a deposit or show live availability.
The demo shows a treatment menu, a membership offer, a Stripe deposit link, and a Senja-powered reviews section — live testimonials fetched at build time, no cookies, no consent gate needed.
"I'm turning away money because I can't manage my books properly."
Tomás repairs hurleys and helmets from a shed outside Freshford, and sells sliotars, grip tape and refurbished hurleys on the side. Repair enquiries arrive as WhatsApp photos of cracked bas — he loses track in the group chat, and customers can't tell if he ever saw the message.
The demo puts WhatsApp front and centre as the primary contact channel, alongside a repair price list, a consumables shop, and a spotlight on his Vinted shop for refurbished stock — plus the same Senja reviews and consent-gated map as the other demos.
"Half my 'website' is a WhatsApp chat with 200 unread photos of broken hurleys."